Discover New Leads Cultivate Customer Loyalty Cross-Sell and Up-Sell Educate Prospects & Customers Drive Event Registrations & Fundraising
Strengthen the connection with your customers or prospects by implementing a direct mail and/or email PURL campaign. Your customer or prospect will be directed to their own personalized microsite with their PURL (personal URL) — example: www.YourURL.com/TheirName. The PURL provides an offer and/or relevant and compelling information unique to that individual. Real-time response allows you to gather information to use in subsequent marketing campaigns that is more focused and capable of creating greater response rates.